Building Vice Versa· BERLIN · CET

Dimitrios Arapis

Design & AI Strategist.

A senior operator shaping product, design, and the systems behind them. Building Vice Versa. Previously: Talon.One, Yassir, Just Eat Takeaway.

CASE · Vice Versa · 2024-now

Vice Versa: a studio rebooted, AI-native

CASE · Vice Versa · 2024-now

Vice Versa: a studio rebooted, AI-native

Co-founding and repositioning Vice Versa as an AI-native design & engineering studio, where design and engineering shape each other, while agents do the heavy lifting in between.

CASE · Talon.One · 2024-2026

A design system, and the team to run it

Founding Tone, Talon.One's design system, and building the product-experience org of designers, researchers, and writers that scaled it across every squad.

CASE · Yassir · 2022-2024

A super app in two alphabets

Directing product design, research, and writing for the MENA super app: ride-hailing, last-mile delivery, and financial services across 45 cities, in Arabic and Latin scripts.

CASE · Just Eat Takeaway.com · 2017-2022

Rebuilding a 17-year-old engine room

Design leadership for the refactor of TMS, the back-office platform behind a global food marketplace: 16 development teams, one design system, and an AI assistant that helped save 1,000+ FTEs.

CASE · Open source + studio · 2025-now

Tools for the agentic design era

PluginOS and design-superpowers: open-source tooling that makes AI agents useful inside real design work, from Figma operations to the full design lifecycle.

CURRENTLY

Berlin
Berlin · CET

Writing a case study.